Digital Marketing Strategies For Startups | 14 Strategies |

Top 14 digital marketing strategies for startups.

Digital marketing is changing. And today I'm going to tell you the biggest digital marketing trends that are emerging in 2021. This is based off of real research. This is based off of industry data and it's all been compiled together for you. So that you can stay a head of the curve going into this year. Let's dive into the biggest thing that you need to be focusing on and thinking about that are emerging for digital marketing going into this year. Let's dive into it.

Number 1

Tik tok, reels and stories are three emerging places where customers are, where peoples are, where you can distribute content and where you can get a very big reach and there's a little bit less competition. So make sure that you have Tik tok, Reels and Stories as part of your strategy.

Pro tip: For tik tok and reels you're going to have to storyboard out your content and for stories, you are going to have to create a lot of content and post frequently if you want it to be effective.

Number 2

Short form video ads for paid media and for social media are going to be incredibly important. Video is the fastest growing medium. It's what the consumer wants to see. And if you can make a great short form video you can have a massive impact within your industry. If you are in a niche industry that doesn't have a lot of short form video this is a huge opportunity for you to get ahead of the curve. 

Number 3

Virtual everything

Virtual events, virtual memberships. Most things have gone virtual. So it's very important that you have a virtual event, virtual membership presence.

Number 4

Creative online experiences are going to be critical. Contests, games, quizzes are the ways to interact with your customer online that gets them feeling like you've got a connection.

Number 5

Media buying on niche sites and influencer media buys are going to be really important and have become a new way that you can develop a business model in niche areas.

Number 6

Clear strategy and forecasting Around every single digital marketing channel that you're running advertising on. That's going to be critical.

Number 7

Tracking that actually shows exactly where you are getting convergence from and what as well as CRM and database integration that shows you everything from the first touch through the whole customer journey all the way down the final sale and that person inside of the database using that to create a full cycle advertising campaign to sell them additional products and services.

Number 8

User privacy protection. This is huge. This is having impacts as far as Apple's network, Facebook's network and the Google Chrome browser. So user privacy protection could be seriously elevated this year. If that's case it's very important that you start getting your database management in order now.

Number 9

Marketing automation is critical, email marketing automation campaigns that continue while you're asleep ads that continue to run in a sequence without you even thinking about it. Further refinement of cost per acquisition and return on add spend targets. Marketing automation is critical and it's going to be really big this year because it can provide you with perpetual sales.

Number 10

Personalization

Personalization in ads, personalization in email, personalization in any type of marketing that you can have out there is going to be key. A little bit of personalization is going to have a serious impact on your engagement, click through rates and conversion rate.

Number 11

Determining the ROI for every different type of digital marketing that you are doing going to be one of the the most important things because as businesses get more closely integrated with online. They are going to need to be able to clearly prove the business model around everywhere that they're spending

Number 12

The merge of business intelligence with digital marketing intelligence it's going to be closer than ever before. What is the product market fit? How much are competitors spending? Where are they going in what markets? Are they National or are they international? Using the overall business intelligence to further dictate and align with the digital marketing strategy is going to be critical and important as we see more bigger businesses come online.

Number 13

Clubhouse

Will clubhouse one of the fastest growing social media sites right now be incredibly important for you going into 2021? Eat something to keep an eye on. A lot of the heavy hitters in digital marketing are talking about it right now. It's a niche network where you can interact with very cool people. So it's something to keep an eye on. The jury is out on whether or not it will actually grow and turning to a place where you should spend your time but club house is something to think about.